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April 2010
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USA TODAY announces the "Read Green, Ride Green Giveaway" »
USA TODAY announces the "Read Green, Ride Green Giveaway" e-Edition Subscribers and Trial Users can enter for a chance to win a Ford Fusion Hybrid at readandridegiveaway.com
FOR IMMEDIATE RELEASE
McLean, Va. (April 19, 2010) USA TODAY announced today the interactive Read Green, Ride Green Giveaway offering e-Edition readers the chance to win a Ford Fusion Hybrid plus one of a total of more than two hundred daily prizes. The promotion is exclusively for e-Edition subscribers and free 30 day trial users.
Readers can register at readandridegiveaway.com and then simply click through their USA TODAY e-Edition thereafter to participate every day for thirty days. The promotion is designed to engage USA TODAY’s interactive audience with a program imbedded within the e-Edition itself and reward subscribers and trial users as they catch up on news from anywhere they are connected.
Each day, one lucky winner will instantly be awarded a year long subscription to the e-Edition and all participants will receive one sweepstakes entry for a chance to win a Ford Fusion Hybrid, 2010's Motor Trend Car of the Year.
For a detailed description of prizes, eligibility, entry instructions, rules and information about the Giveaway, please visit ReadandRideGiveaway.com. The Read Green, Ride Green Giveaway is designed, developed, and managed by teamDigital Promotions, Bethel, CT and administration is handled by Project Support Team, Inc.
January 2010
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Plano, Texas and New York (Jan. 14, 2010)
PepsiCo's Frito-Lay North America division and the National Football League today announced that Dru McCoy and the Barnes Family - longtime Indianapolis Colts fans from Marion, Ind. - are the winners in the search for the NFL's "most fanatical family" and will receive a VIP trip to Super Bowl XLIV.
McCoy and her family were named the NFL's "most fanatical family" after fans around the country cast nearly 400,000 votes in the contest.The family's prize features a five-day/four-night trip to attend Super Bowl XLIV, which will be played Sunday, Feb. 7, at Dolphin Stadium in South Florida. The trip includes round-trip air transportation, hotel accommodations, suite tickets to Super Bowl XLIV, and tickets to the Super Bowl Saturday Night Party and NFL Tailgate Party.
Dru McCoy's husband, Kevin, daughter Kaitlin, mother, Phyllis Barnes, sister Tonee Pieroni, and even brother-in-law Carl - the lone Green Bay Packers fan of the bunch - will all join Dru to travel to South Florida for The Big Game.
McCoy and her family never miss watching a Colts game, and even plan their family get-togethers around game days and decorate their home with Colts memorabilia. McCoy and her family beat out nearly 1,000 other families from around the country who entered the Frito-Lay and the NFL's "Calling All Families" contest this past fall by submitting a photograph of their family on game day and an essay describing why they thought they should be named the NFL's most fanatical family. A panel of judges composed of Frito-Lay and NFL executives then selected eight semi-finalists based on several criteria, including team spirit, enthusiasm for the game and demonstration of family gathering. Each semi-finalist and their families traveled to NFL Films to record a video bringing to life their enthusiasm for their favorite NFL team, and thousands of fans watched the videos online and voted to determine the winner. McCoy and her family's video can be seen online at www.nfl.com/callingallfamilies.
Project Support Team, Inc. handled the administration, and teamDigital Promotions developed and hosted the Contest.
November 2009
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JetBlue Airways and The Hertz Corporation Announce the 'Jet & Drive Giveaway' »
NEW YORK, Nov. 18 /PRNewswire-FirstCallJetBlue Airways, the airline known for giving customers more value for their airfare, and The Hertz Corporation, the world's largest general use car rental brand, are pleased to announce an online "Jet & Drive Giveaway," giving customers the chance to win one of five great trips plus one of more than 100 daily prizes in an escalating sweepstakes through January 31, 2010 (a). The promotion is designed to engage JetBlue's social media-friendly audience with escalating prizes that increase in value as participants share the promotion with others. As more people enter daily, the value of that day's prize increases.
Customers can enter every day at www.JetandDriveGiveaway.com for a chance to win up to $250 in Hertz rental certificates and up to $500 JetBlue Gift Cards based on the number of daily entries received. Additionally for every 50,000 overall entries, one of five grand prize trips will be awarded, including four-day, three-night accommodations for two courtesy of a JetBlue Getaways hotel partner, roundtrip air transportation on JetBlue, and a premium car rental from Hertz. Winners can select from one of five JetBlue destinations: Aruba; New York; Los Angeles; Las Vegas; and Orlando.
To make entering online that much easier, a Jet & Drive Widget was also developed to engage consumers in the spaces and places they interact most. Site visitors can easily grab the widget, enter, and share it with friends across blogs and social networking sites. Entrants are encouraged to spread the word to help increase the daily prize values.
Jet & Drive is designed, developed, and managed by teamDigital Promotions, Bethel, CT and administration is handled by Project Support Team, Inc.
August 2009
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PROMO Xtra: NFL and Frito-Lay are Calling All Families! »
PROMO Xtra Aug 27, 2009 6:13AM:
A new campaign from Frito-Lay and the National Football League is encouraging households to demonstrate their gridiron game-day devotion and prove that they are, in fact, the NFL’s “most fanatical family.” And the sponsoring brands are prepared to reward that enthusiasm with a trip for six to Miami to enjoy Super Bowl XLIV from a VIP suite in Dolphin Stadium. The “Calling All Families” promotion is asking entrants to submit a photo of their families and/or friends in full-on football mode—decked out in NFL gear, or demonstrating their best game faces, or just in position around the tube with snack supplies at the ready. Entrants can upload their original, unretouched photo to a microsite at http://CallingAllFamilies.com after registering with their e-mail address, their NFL team of choice and their favorite Frito-Lay snack.
A judging panel from administrator Project Support Team will select up to 50 photo-essay entries for advancement to the next round.
July 2009
June 2009
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AT&T Rolls Host of Multi-platform Sports Campaigns »
Jun 16, 2009 6:04 AM, PROMO Xtra
Through June 22, golf fans can enter the AT&T “Favorite Foursome” Sweepstakes to win a VIP trip for themselves & three friends to the final two days of the 2009 AT&T National Tournament in Bethesda, MD. The carrier is offering entrants three ways to get into the game. Using any wireless carrier, they can text TRIP to 21234 to be automatically entered for a chance to win. Fans can also get into the game by gong to AT&T’s Facebook page. Entrants who choose this channel can also invite three friends to join their own “Favorite Foursome” through Facebook and in exchange will get a special AT&T national sweepstakes graphic posted to their Facebook Wall. Finally, users can get to the “Favorite Foursome” entry page by going through a banner ad at the AT&T Fan Zone Web site.Project Support Team is administering the Sweepstakes.
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Jerky Taunts Fuel Beef Jerky Mobile Push »
Beef jerky isn’t usually associated with cutting-edge technology, but one marketer in the category is claiming success with a mobile campaign.
Oberto Sausage Company has picked up 259,454 sweepstakes entries and a surging number of opt-ins during a mobile-and-micro-site campaign for its beef jerky product line that relied on good-natured taunts among male friends. The effort was the first foray into mobile for the Kent, Wash., brand, which is midway through the second part of a three-pronged run that will end this fall.
The first leg of the campaign used the call-to-action, “Text-Taunt-Win,” and ran Jan. 26 through March 15. It appeared on in-store displays, product packaging and at the micro-site Ultimatealphazone.com.
P/S/T administered the Sweepstakes, which ran 3/16/09 – 6/14/09.
March 2009
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P/S/T Top Small Business for 2009!
Project Support Team (P/S/T) has once again been nominated to participate in the The Wall Street Journal/Winning Workplaces "Top Small Business Awards" search for 2009 which identifies exceptional small organizations. Small employers are honored that foster teamwork, innovation, flexibility, high productivity and innovation while also treating their employees with respect, providing opportunities for professional growth and advancement, and providing benefits - both traditional and nontraditional - that make the employee experience better.
February 2009
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Promo Magazine: NBA Lets the Fans Select an All-Star Dunker »
Fans can vote at nba.com/dunk through 1/14 for one of three rookies, the Milwaukee Bucks’ Joe Alexander, the Portland Trail Blazers’ Rudy Fernandez or the Oklahoma City Thunders’ Russell Westbrook. Fans who vote will be automatically entered in a P/S/T administered sweepstakes to win a trip for two to NBA All-Star 2009 in Phoenix, including tickets to the big game on 2/15. P/S/T is also coordinating a companion 2K9 sweepstakes - up for grabs is a trip to the All-Star game, season tickets to the winner’s local NBA team and a roster spot in next year’s 2K10 NBA video game.